What I do
I help small businesses and independent professionals get found online — and make sure that what people find is accurate, consistent, and working in your favour.
This isn’t agency-style marketing. I don’t run ad campaigns or manage your social media. What I do is the practical, technical groundwork that makes everything else more effective: making sure your website is properly optimised, your online profiles are consistent, and search engines understand who you are and what you do.
Search engine optimisation
I start with an honest audit of where you stand — your website’s technical health, what you’re ranking for (and what you’re not), and where the realistic opportunities are.
From there, the work is hands-on:
- Title tags, meta descriptions, and URL structure
- On-page content improvements — rewriting and restructuring pages to target the right searches
- FAQ pages built around the questions your customers are actually asking
- Schema markup — structured data that helps Google understand your business, your people, and your services
- Technical fixes — broken links, redirects, crawl errors, toxic backlinks
- Google Search Console setup and monitoring
I also keep an eye on answer engines — the AI-powered search tools like Google AI Overviews and Perplexity that are changing how people find information. The structured content and schema work I do is designed to perform well in both traditional and AI-driven search.
Online presence and profiles
Your website is only part of the picture. I audit and clean up the full spread of places you appear online — Google Business Profile, industry directories, social media profiles, citation sites — and make sure they’re all telling the same story.
This includes:
- Google Business Profile setup, optimisation, and ongoing management
- Directory and citation listings — finding lapsed or incorrect entries and fixing them
- Social media profile audits — consistent bios, photos, and links across platforms
- Brand monitoring — alerts for when your name or business appears online
- Wikipedia and knowledge panel strategy, where appropriate
How I charge
Every project starts with a conversation — there’s no cost for an initial chat to understand what you need.
For a one-off SEO audit and action plan, prices typically start from £300 depending on the size of your site and the scope of work.
For ongoing SEO and digital presence management, monthly retainers start from £250 and include 4 hours of work — enough for steady, measurable progress without a large commitment.
Smaller tasks and ad-hoc requests are charged at my standard rate: £40 minimum for remote sessions, or £40 call-out plus £60/hour on-site.
What to expect
I’ll be straight with you about what’s realistic. SEO takes time, and anyone who promises you page one in a month is guessing or lying. What I can promise is that every change I make will be grounded in evidence, clearly explained, and designed to build lasting value — not game an algorithm.
Most clients start with an audit and a focused block of work, then move to a monthly retainer to keep things progressing steadily. But there’s no minimum commitment — if a one-off audit is all you need, that’s fine too.